Norv Beffa is a St. Louis native. After attending colleges in Tulsa and Southern California, he graduated with a Bachelor of Arts degree. Following college, Norv worked in advertising in Atlanta and Orlando, and, like many people, eventually ended up back in St. Louis.
Norv is now Vice President for St. Louis’ largest corporate travel company, TravelPlex. Norv has been in the travel industry for the past 30 years, and has served on various travel industry advisory boards. He has held senior management positions with Maritz Travel, Carlson Wagonlit Travel and AAA. He has served as President, and later Chairman, of the St. Louis Business Travel Association (STLBTA). In 2006, Norv was awarded the coveted “Presidential Award” as one of the Top 10 Corporate Travel Executives in the country by the National Business Travel Association.
Mr. Beffa is involved with many charities. He is on the Board of Directors for the Pujols Family Foundation, and has served in fundraising and consulting roles for various charities, including Tony LaRussa’s Animal Rescue Foundation (ARF), The Marshall Faulk Foundation, The Torry Holt Foundation and The Meadowlark Lemon Foundation.
He has been involved with the Pujols Family Foundation since its first year. Executive Director, Todd Perry says, “Norv has a unique balance of leadership, vision and servanthood that has been–and continues to be–essential to the success of foundations like ours.”
Two of the things that drive Norv are simple philosophies: “Leave the world a better place than when you arrived”, and “Leave behind a positive footprint.” A legacy of service and improving the lives of those less fortunate is an important part of the memory he wants to leave behind.
Norv has been married to his wife Lisa for 30 years, and has been blessed with two children. His son teaches and works with children with disabilities and special needs, and his daughter attends college in New York City.
“We should be glad that God doesn’t give us everything we ask for. Yet, be very thankful for what he provides us that we never request.”